Superbreak Mini-Holidays is predicting a 15% growth in sales from agents in the south west after striking a new rail fare deal.
The operator is now offering promotional rail fares with First Great Western which are not available to members of the public through normal booking channels.
Customers will be able to buy standard return tickets from London to Bristol or Cheltenham for £25 while a London to Plymouth fare will cost £30. The same standard return ticket to Plymouth can cost up to £225 if bought directly from the train company while the cheapest on offer is still £6 more.
While Superbreak Mini-Holidays sales director Ian Mounser expects the new prices to benefit London travel agents selling country breaks in the south west, he expects the key beneficiaries to be travel agents in the West Country.
He said: “This new deal will help agents in the West Country, particularly when it comes to selling many of our London breaks which are already very popular with customers.
“I would be disappointed if we were not getting 15% extra in sales out of the agents in the West Country off the back of it.”
Mounser said 145 new hotels have been added to both programmes although this does not represent a significant growth of properties overall.
He said: “Many of the new properties are replacing other hotels that we are pulling from the programme as they are not selling so well. We’ve reached a point where we’ve got a good spread of hotels in all our destinations and it is about refining the offering.”
Mounser said the operator is now offering 178 Orient Express day excursions while two new spa breaks in the Superbreak programme bring the total on offer to 29 in the programme.
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