Youtravel.com has completed the first phase of a revamp of its website.
The changes have seen more photos included on its redesigned homepage while new designated sections allow the on-line bed bank to focus on family holidays, all-inclsuive properties and luxury hotels.
It is also hoped by removing much of the text and simplifying the look of the design, the site will attract more bookings.
Youtravel.com sales and marketing director Paul Riches said: “This new look and feel will encourage more people to stay longer on the site and ultimately increase revenue and sales.
“Direct sales account for less than 5% of our overall UK business and we anticipate that as we grow our business in 2008 this percentage share will be retained.
“This redesign is a natural move for a company that has just celebrated its first birthday. We’ve now got a year’s trading experience under our belt, we’ve listened to what our partners in the trade have said about the site as well as comments from consumers.”
Hotel reviews from members of the public and instant messaging for agents to communicate with sales staff are also expected to be added to the site.