NCL is launching a trade campaign to keep up the bookings momentum following one of its most successful peak season sales periods.
The cruiseline’s Move On Up promotion, part of its Spring Stateroom Giveaway campaign, allows agents to upgrade stateroom bookings for free and upgrade certain bookings to mini-suites for a lesser charge.
NCL UK general manager Stephen Park said the cruiseline had tried to simplify its message after last year’s campaign was deemed over-complicated by trade partners. “We are trying to be focused and simple this year,” he added.
The campaign launches on March 1 and applies to Europe, Alaska, Caribbean and Hawaii NCL Freestyle Cruising departures from May 2008 on cruises of five nights or more.
Bookings will be upgraded automatically to the highest cabin available within their category, be it inside stateroom, oceanview stateroom or oceanview stateroom with balcony.
Meanwhile, bookings for balcony staterooms with an oceanview can be upgraded to a mini-suite for as little as £10. Mini-suites come with private balconies.
Park said: “We have not been strong on getting people to book more expensive cabins. The giveaway should help agents to upsell and we want to raise awareness of our cabins.”
The campaign includes savings of up to £110 per person when booking an inside stateroom on a seven-night Western Mediterranean Fly-Cruise on Norwegian Gem, departing Barcelona from May to November.
There are savings of up to £130 per person when booking an oceanview stateroom with balcony and for an extra £10 per person, per cruise passengers can be upgraded to a mini-suite. This is based on a seven-night Western Mediterranean Fly-Cruise on board Norwegian Gem, departing Barcelona from May to November.
The promotion comes as NCL gears up for the launch of Norwegian Jade from Southampton, while Norwegian Jewel will sail from Dover and Norwegian Gem from Barcelona in its largest ever European deployment.