The Association of National Tourist Office Representatives is hoping to grow its membership after widening the criteria for joining it.
Executive secretary Esther Smith said the new rules would allow Government embassies to join the association, even if they have no specific tourist board representative.
She hopes the changes would see as many as 15 new members join ANTOR in the next year which has already seen 10 new members join since last August.
ANTOR chairman Tracey Poggio said: “What the association hopes to achieve is a greater awareness of the information and services our members can offer all audience types from the travel trade, the consumer and the media.
“Our future strength lies with our united expertise and experience as global travel marketers.”