KLM Royal Dutch Airlines has launched a carbon offsetting scheme based on the Gold Standard backed by the World Wide Fund for Nature.
The compensation service will be part of the booking and on-line check-in process.
Customers’ contributions to the scheme will be spent on projects focusing on renewable energy throughout the world, KLM said.
Johan van de Gronden, Managing Director World Wide Fund for Nature in The Netherlands said: “We fully support this CO2 compensation service. We think it is a good idea to offer passengers this easy-to-use opportunity mitigating the impact on the environment.”
The scheme was launched at KLM’s international “Dialogue Event”, which is designed to involve various stakeholders in steering the airline’s policies for sustainability.