Teletext Holidays is to launch a range of branded travel insurance products that are bookable online and via its analogue and digital TV services.

The company has teamed up with insurance providers Citybond Suretravel and Mondial Assistance to provide the cover, which starts from £5.62 for a three day European single trip. Annual multi-trip cover is priced from £33.15 per person.

Both are available to customers aged up to 85 and include cover for business travel, double booking, traffic delays and cancellation of music or sporting events.

Customers booking within two weeks of departure and those who do not require baggage and money cover can take advantage of reduced rates.

Managing director Matt Cheevers said: “Travel insurance is generally the last of the holiday essentials to be booked before heading off overseas, but now we hope that customers will arrange their travel insurance at the time of booking thier trip.”