Luxury hotel brand Fairmont Hotels is to introduce its travel agent education programme and reward scheme to agents in Europe.
The Fairmont Famous programme, which initially launched in the United States, gives agents the chance to access exclusive rates and earn free nights in hotels.
Participants can visit the www.fairmontfamous.com website, complete a lesson module and answer multiple choice questions.
After submitting their online application form, they receive a membership number which can be used to track reservations and earn points that can later be redeemed for free stays.
Special offers are also available to members, such as a second night free, hotel tour and VIP treatment at the Fairmont Monte Carlo.
Fairmont’s portfolio includes 55 hotels with 20 planned for the coming years in destinations including Abu Dhabi, Beijing and South Africa.
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