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BA service helps area to broaden its horizons

Canyon and neighbouring Nevada and Las Vegas flew into and out of the West Coast cities of Los Angeles and San Francisco.


London-based director of UK promotions for the Arizona Office of Tourism Michael Squire and director of international marketing Don Prince will lead a delegation of 16 representatives from the state next week. They are looking to make the most of the opportunities provided by the BA service.


Traditional attractions of the Grand Canyon, Western and Native Indian history, desert touring and top golfing locations such as Scottsdale are being promoted alongside several new natural developments. The most ambitious is the opening of the Kartchner Caverns near Tucson this month.


Ranger guides will conduct 45min tram tours of the 2.4-mile-long limestone cave which incorporates rare quartz formations. Arizona will also be using World Travel Market to highlight the increased number of natural spa treatment programmes that are being incorporated into some of the state’s top resort properties.


ONE of British Airways’ more recently introduced gateway services to the US – Gatwick to Phoenix – has proved to be a commercial lifeline for Arizona’s tourism development from the UK.


Not only has it provided a natural jumping-off point to the Grand Canyon and historic western national parklands but also offered more scope for open-jaw self-drive itineraries with California.


The daily BA service to Phoenix continues on to San Diego on the West Coast and operators are using both cities as optional arrival and departure points to sell a combination of both states.


Previously, the vast majority of traffic heading for the Grand Canyon and neighbouring Nevada and Las Vegas flew into and out of the West Coast cities of Los Angeles and San Francisco.


London-based director of UK promotions for the Arizona Office of Tourism Michael Squire and director of international marketing Don Prince will lead a delegation of 16 representatives from the state next week. They are looking to make the most of the opportunities provided by the BA service.


Traditional attractions of the Grand Canyon, Western and Native Indian history, desert touring and top golfing locations such as Scottsdale are being promoted alongside several new natural developments. The most ambitious is the opening of the Kartchner Caverns near Tucson this month.


Ranger guides will conduct 45min tram tours of the 2.4-mile-long limestone cave which incorporates rare quartz formations. Arizona will also be using World Travel Market to highlight the increased number of natural spa treatment programmes that are being incorporated into some of the state’s top resort properties.

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