Luxury tour operator If Only has signed a deal with Comtec to use its Travelink sales and management system.

The Glasgow-based operator said the aim was to improve efficiency and enhance the service it provides to travel agents.

 If Only sales staff will use Travelink for dynamic packaging and it will link into the operator’s directly contracted stock, third party bed banks and flight suppliers.

It is planned that Travelink will eventually power the company’s e-commerce service.

Travelink’s marketing module will also be used to manage the operator’s communications programme.

Managing director Brendan Maguire said: “This investment in Travelink reflects our commitment to delivering the most efficient service possible to our travel agent customers.”