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Family Holidays Association helps record number of people

A record of 5,184 struggling families were able to take a day trip or short break through the Family Holiday Association last year with support from the travel and tourism industry.

The figure represented a 38% year-on-year increase, described by the charity as a testament to all who contributed to its 40th anniversary activities in 2015-16.

More than 11,000 children and almost 8,000 adults benefited from a  British seaside break or a day trip.

Almost half had a family break together for the very first time, with a third of children enjoying their first ever visit to a beach.

FHA research found that virtually all families (99%) reported reduced worries and stress levels after their break, and 94% of parents felt better able to cope.

The charity’s programme manager John Kinnear said: “These results are an important and tangible indication of the importance of breaks away from home.”

FHA director John McDonald said: “We approached our 40th anniversary aiming to generate enough income and goodwill to help 4,000 struggling families, so we’ve exceeded our target by a long way. And it’s important to remember that for the families we help, these breaks really are a lifeline, not a luxury.

“The travel and tourism industry has always been central to our charity’s activities, and the extent to which supporters embraced both our 40th anniversary and ‘500 for 500’ campaigns – the latter generating £250,000 – was incredible.

“I’m hugely proud of that support and what it has achieved.”

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