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Sandals launches budget all-inclusive resort brand

Sandals has launched a budget brand called Grand Pineapple Beach and rebranded two of its existing resorts.

Grand Pineapple Beach Resort in Antigua and Negril Gardens in Jamaica will be renamed to become Grand Pineapple Beach Antigua and Grand Pineapple Beach Negril.

The hotels will be all-inclusive and welcome couples, singles, families and groups.

Sandals chief exectutive officer Adam Stewart said: “Our intention was to create a warm, inviting atmosphere for guests to affordably enjoy the best beaches in the Caribbean. It’s a slice of paradise regardless of budget.”

Miami-based Unique Vacations has the responsibility for all sales and marketing for Grand Pineapple Beach Resorts.

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