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Gold Medal reports 15% increase in peak sales

Long-haul operator Gold Medal has recorded a 15 per cent increase in year-on-year sales so far this peak season.

Australasia is up 37 per cent, Indian Ocean up 48 per cent and the Middle East 20 per cent respectively.

Africa has seen a 22 per cent increase in bookings after a new tours were included in the brochure and Asia is up more than 50 per cent after Japan was added.

Gold Medal’s luxury arm, PURE LUXURY, saw its biggest ever trading week since it launched ten years ago, with sales up 48 per cent year-on-year. New Gold Medal Agents made up 28 per cent of revenue one week.

Gordon McCreadie, sales and marketing director, Gold Medal, and PURE LUXURY, said: “We have had a fantastic start to peaks that would not be possible without the ongoing support from the trade.

“We have some fantastic incentives running to ensure our agents are equipped with the best offers, rates and deals to capitalise on this key booking period.”

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