The pound’s continued fall against the euro is fuelling a boom in the domestic market, according to tour operator Hoseasons.

Hoseasons chief executive Richard Carrick said more people are choosing to holiday in the UK, with the operator’s sales up by 30% year on year. 

Demand has proved to be particularly strong in the lates market, with more than 40% of all Hoseasons’ bookings being made less then six weeks before departure.

Carrick added: “Our recent booking figures support how attractive the UK holiday market has become to native holidaymakers, both in terms of value for money and diversity of accommodation.

“Standards have been significantly enhanced and the variety of holidays on offer is vast.

“What’s more, the trend in short breaks reflects a growing desire among holidaymakers to take UK holidays as a green, hassle-free alternative to flying overseas.  We expect to see an even larger increase in sales over the coming months as people look to find great value, quality accommodation at home.”