Thomas Cook to join ACE

Thomas Cook is to join The Association of Cruise Experts.

The travel giant will list all its Thomas Cook stores as members of ACE as a result of the partnership, predicted in Travel Weekly in March.

ACE branding will be used on all Cruise Thomas Cook advertising as well as and in all the stores.The company will also look to use ACE’s online training in future.

ACE recently outlined plans to recruit more members from the multiples to join the 1,200 independent and homeworker travel agencies and 34 cruiselines that are already members.

Cruise Thomas Cook head of cruise Jenny Ellis said: “We believe that our partnership with ACE will strengthen our position as the leading cruise retailer but that it will also provide huge benefits for our staff and ultimately our customers.”

ACE director of business development Andy Harmer said: “We are committed to providing continued independent training for cruise agents and are thrilled that Cruise Thomas Cook has decided to invest in its staff through this partnership.”

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