A new UK and Ireland director of the Israel Government Tourist Office has been named following the end of Naama Oryan-Kaplan’s five year term.
Sharon E Bershadsky, who has worked for the tourism ministry for four years managing European markets, will be in charge of developing relationships with the UK and Irish travel industry to develop new product, flight routes and tour operator offerings.
She said: “Last week we were fortunate to have a new airline announce flights to Tel Aviv from London Luton from June, and throughout 2017 we look forward to the opening of a number of new hotels, including the much anticipated W Hotel Jaffa.
“Israel is a tiny country, however it has a wealth of experiences on offer – from cultural to culinary, adventure to relaxation and everything in between, making it a must visit destination for everyone.”