Princess Cruises has appointed Georgina Mireylees as its new UK sales manager.
Mireylees previously worked as a senior national account manager at Casio Electronics.
She has worked as part of field sales teams for seven years and previously held sales and management roles at Dyson and Coca Cola.
Mireylees begins her new role on March 1 and will manage relationships with several of Princess’ strategic agent partners.
She will be based at Princess Cruises Southampton office and report into Princess UK’s director of sales, Rachel Poultney.
Poultney said: “We are excited to have Georgina join our team.
“Her experience makes her an expert in retail partnerships and perfect to take on some of our key accounts.
“It’s great to have a fresh new-to-industry view on how we work with our partners and I’m positive that agents will enjoy working with her.”