Nearly two thirds of respondents to an on-line survey are refusing to cancel or alter their summer holiday plans, despite growing fears over the economy.
The survey of around 600 consumers, which was undertaken last week by travel search engine Kayak.co.uk, revealed 66% of those questioned are starting to feel the pinch and expect costs such as food, fuel and transport to further increase.
While they are refusing to let the economic situation stop them from taking holidays, many consumers are admitting to making savings when booking.
Two-thirds of those surveyed said they would search for travel deals, 60% were planning on self catering holidays as opposed to eating meals out and 30% would pack more carefully in order to avoid excess luggage fees.
Only 7% of those responding to the survey said they would cancel their holiday completely while 4% admitted to planning on free loading from wealthier members of the family.
Kayak.co.uk business development director Annie Wilson said: “Last summer was one of the wettest on record and it’s clear that sun-starved Brits value summer holidays far too highly to do without.
“Even holidaymakers who might already have a smaller travel budget this year can still find affordable deals and won’t have to miss out on taking a summer break.”