Superbreak has unveiled a new logo which it says highlights the company’s core brand values including friendliness, trust and reliability.
Sales director Ian Mounser said the change was made after two months of customer and agent research.
The new design will feature on the operator’s website at the beginning of May and all its brochures will also display the logo.
Mounser said: “The new logo gives us a contemporary and friendly brand look, which also fits well with both our UK and overseas product portfolio.
“It will enable us to bring a fully co-ordinated brand approach to our brochures, our agent website and all our marketing campaigns with travel agents.”