New Mexico set for ski visitor boost

Customers keen on skiing in the US are about to see the emergence of a new up-and-coming destination.

The state of New Mexico is directly south of the US’s most famous ski region, Colorado. Ski the American Dream marketing executive Michael Brabin said a number of resorts suited to intermediate and advanced skiers will receive a boost in visitor numbers.

He added: “Although the mountains are smaller than in Colorado, they’re very steep, difficult and suited to skiers who may want to take in a number of different mountains over their holiday.

“There’s also a huge amount of money being invested in the region. With the dollar being the way it is, everybody in the US and Canada is realising the value of UK clients and they’re very keen to get as many of our longer-staying, high-spending customers as possible over there.”

The New Mexico Tourism Department said the number of skiers and boarders to the region rose by 4% in the 2007-08 winter season to more than 716,000, as snow fell to a depth of up to 293 inches in the state’s northern ski resorts.

Share article

View Comments

Jacobs Media Group is honoured to be the recipient of the 2020 Queen's Award for Enterprise.

The highest official awards for UK businesses since being established by royal warrant in 1965. Read more.