A former Norwegian Cruise Line marketing manager has joined AmaWaterways in the UK.
Silvia Andreotti has been named as head of marketing for the river cruise operator.
She joins after spending three years working for NCL in Brazil and previously worked as a product manager for a number of different river cruise lines including AmaWaterways.
Sales, marketing and digital director, Jamie Loizou, said: “Silvia will be a huge asset to our marketing team.
“Her experience, vision and passion will ensure that we continue to offer our trade partners the very best support possible in order to help grow their passenger numbers.”
Andreotti added: “River cruising has grown so much in the UK over the past few years and I feel that there is still so much more to achieve, specifically in how we communicate to the trade and reach out to potential new customers.”