The Advertising Standards Authority has ordered Thomsonfly not to run a recent advertising campaign again in its current form.
The campaign boasted that Thomsonfly’s aircraft offered “more legroom in long haul economy than BA or Virgin” with 33-inch legroom and seat pitch.
Both poster and press adverts showed a cartoon of a passenger reading or reclining with his legs stretched out while a television advert showed a passenger putting his seat back and reclining.
Four complainants believed the press and poster adverts visually exaggerated the available legroom while two viewers complained the television advert did the same. A further complainant claimed the press advert offering the 33-inch legroom was an exaggeration.
Despite Thomson’s denial that the adverts were misleading, the ASA backed the claims and ruled the adverts should not be repeated in their current form.
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