The creators behind hit shows Man v Food and Supernanny are on the hunt for tour operators offering hedonistic holidays for the over-50s.
Sugar Films is hoping to create a ‘Club 50-75’ holiday programme, featuring silver travellers who like to party.
Managing director Patrick Younge said: “It strikes us people are living longer and have got more money.
“People in their 50s and 60s are living like they are in their 20s and 30s; they are growing older younger. They grew up in a much more liberal age.
“We are interested to see if anyone is offering a much younger product compared with what is traditionally thought of for holidaymakers in their 50s. People who went on the first Club 18-30 holidays are 55 to 60 years old now.
“Are there any companies offering hedonistic experiences for the over-50s? There may be someone working on a secret project. We’d like to hear from them.”
Thomas Cook Group-owned Club 18‑30, founded in 1968, is known for its cheap, alcohol-fuelled package holidays popular with Brits in their late teens and early 20s.
Debbie Marshall, managing director of advice and review website Silver Travel Advisor, said there was demand from the mature market to have new experiences, but was sceptical about the appeal of hedonistic holidays.
“We find most people who might have been on a Club 18-30 holiday want new experiences later in life – a big cruise or trip on their bucket list, not necessarily a ‘club’ holiday, but it might appeal to the mature singles market,” she said.
“I could see how a programme like Sun, Sex and Suspicious Parents in reverse, with kids watching their parents on holiday, could make great TV but it would
depend on how it is presented.”