This year the cruise market has seen a flood of high-profile ship launches, such as Independence of the Seas, MSC Poesia and Ventura.
With many more in the offing, competition for customers is hotting up and cruise operators are having to look outside of their traditional market segments to fill their capacity.
For the latest edition of TWcruise, we’re taking a look at how operators are trying to attract people who wouldn’t normally consider going on a cruise by improving the range of activities they offer, ramping up their food and beverage operations and including ever-more exotic ports of call and adventurous itineraries.
We also offer tips from the experts on how agents can better sell cruises ‘to people who don’t normally do cruises’, to paraphrase Ocean Village’s slogan, and earn more commission.
Elsewhere we look at the rise of year-round cruising in the Mediterranean and catch up on all the latest news in the different sectors.
Happy cruising!
Karl Cushing
Features and supplements editor
karl.cushing@rbi.co.uk
- Download issue 07 of TWcruise (.pdf, 5MB)
