England 1966 World Cup winning captain Bobby Moore will become the latest British ‘tail fin hero’ to appear on Norwegian’s new aircraft.

The announcement comes on Football Shirt Friday – a fundraising initiative that helps fund life-saving research into bowel cancer.

In its fifth year, people are encouraged to wear their favourite football shirt and donate £2 to the Bobby Moore Fund for Cancer Research UK.

Bobby Moore will become Norwegian’s fourth British hero, following children’s author Roald Dahl, pilot Amy Johnson and low-fare pioneer Sir Freddie Laker.

The Bobby Moore tail fin will take to the skies later this year on a Boeing 737-800.

Norwegian chief commercial officer, Thomas Ramdahl, said: “As Norwegian continues its rapid UK growth, our ‘tail fin heroes’ offer us a perfect chance to pay tribute to some of the greatest Britons of all time.

“Bobby Moore has inspired generations of people for being an iconic footballer and leader on the pitch and a true gentleman off the pitch, so we are honoured to have him appear on our aircraft.”

Moore’s widow Stephanie Moore said: “This is such a wonderful way to remember Bobby and to mark Football Shirt Friday.

“We want to see the whole nation wear their team’s colours with pride today and believe that together we can and will beat bowel cancer.

“We have made enormous progress in the last 50 years but sadly bowel cancer still kills 44 people in the UK every day. By joining forces, raising funds and channelling that unbreakable spirit of a football fan to support the Bobby Moore Fund, we can all help bring forward the day when bowel cancer is cured.”