The society has launched the group on the social networking site in order to encourage contact and discussion among members. It also hopes to attract new members from the site which generates 15 billion page impressions each month from its 30 million members.
Tourism Society chairman Alison Cryer said: “This initiative is in line with the society’s objectives to use new technology to offer added benefits to our members and raise the society’s profile amongst internet-savvy tourism professionals and students.
“We invite our members to use this new way of creating discussion and debate on hot industry topics which could also extend to lobbying activity.”
Tourism Society executive director Flo Powell added: “Facebook is not just for individuals to keep in touch with friends, it is also an effective networking tool for non profit organisations like the society to create awareness, connect with members and provide a platform for discussion.”