Royal Caribbean Cruises Ltd (RCL) is to close three European sales offices and open a new Eurohub in Spain as part of a restructure.
Offices in Frankfurt, Paris and Genoa will shut and a new office, branded the line’s ‘Eurohub’, will be opened in Barcelona.
The restructure will see its six territories divided into four, now encompassing UK and Ireland, Nordics, Eurozone and EMEA International Representative.
The new Eurozone territory will cover Spain, France, Germany, Italy, Austria and Switzerland.
RCL said the changes would see “an increase in sales roles across Europe” but was “still in the process of reviewing the shape” the team will take.
The cruise operator said the changes reflected the cruise operator’s ambitions to meet increased demand for cruise in Europe.
The Barcelona office will be headed up by new Eurozone associate vice president and managing director, Belén Wangüemert, formerly managing director of Spain and France.
Stuart Leven, vice president for Europe, Middle East and Africa and managing director of RCL, said: “This is a pivotal time for the industry as we see unprecedented interest in cruise from consumers and substantial investment in shipbuilding from RCL and our peers.
“Our vision is to develop a best in class Europe-wide sales team to support agents in attracting new customers and encourage the business to deploy the best and newest ships to our shores.
“Our trade partners are crucial to the success of the Royal Caribbean business.
“This is an exciting opportunity for us to grow and deepen our relationship with them and open up even more opportunities for us both.”
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