AccorHotels aims to take a stake in a Paris-based events, catering and entertainment specialist.
The French hotel group is negotiating to acquire a minority interest in Groupe Noctis, which organizes more than 3,000 events a year.
Exclusive talks will see AccorHotels acquire the unspecified stake from human resources and financing group Fonds de Consolidation et de Développement des Entreprises (FCDE), which invested €11 million in Noctis in 2013-14.
Groupe Noctis founder, chairman and chief executive, Laurent de Gourcuff, said: “The fact that the FCDE invested in our equity encouraged our business and financial partners, helped us transform our governance, added a more professional edge to our group’s management and opened the door to bank financing.
“The FCDE has been a very valuable partner for an entrepreneur such as myself, and has played a pivotal role in our development strategy’s success.
“Now we’re starting a new, decisive chapter in our story, with AccorHotels’ investment in our equity.
“It’s the best partner to team up with to push ahead with our bold development plans, and we’ll be able to share a leading group’s expertise in serving upscale customers and extract synergies with their various business lines.”