Price biggest concern for 90% of US students when booking travel

Price is the primary concern for more than 90% of US students when booking travel, according to a poll for the world’s leading youth travel booking service.

As many as 65% would take a flight with one or more stops to save money over direct or non-stop options, while more than half (60%) would fly to a less convenient airport to save money.

Almost the same number (64%) book the cheapest fare they can find and would consider booking basic economy fares if they meet their criteria.

They are also willing to forego convenience for relatively modest savings, with 71% doing so to save around £40-£80.

This may be largely driven by the fact that 64% of students are paying for their travel themselves, the poll for Boston-based StudentUniverse revealed.

Nightlife is a priority for less than 4% of the 5,000 US respondents, with 41% looking for authentic, off the beaten track experiences.

A quarter of students from the US prefer to stay in Airbnb accommodation on their travels.

While 22% of students search on mobile devices, almost three quarters (72%) do not end up booking via this method.

StudentUniverse marketing director, Rebecca Heidgerd, said: “Students look for cost savings opportunities, but they don’t just book the cheapest flight full stop.

“Many students look at a number of other factors, including connection time, airline reputation/reviews and baggage fees.

“More than ever, educated travellers are looking closely at exactly what they will be getting for their money and expect full transparency around their flight prior to booking.”

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