Almost 70,000 passengers have opted to fly in British Airways new business class on UK domestic routes in the first six weeks of its operation.
Benefits include lounge access, more personal space, free food and drink, dedicated check-in, priority boarding and a baggage allowance of two cabin bags and two checked bags.
The cabin features a 2:2 configuration with the middle seat free.
The airline’s domestic services around the UK and Ireland with Club Europe include flights from Heathrow to Aberdeen, Inverness, Leeds Bradford, Manchester and Newcastle; Heathrow and Gatwick to Belfast; Heathrow, Gatwick and London City to Edinburgh and Glasgow and London City to the Isle of Man.
BA chairman and CEO Alex Cruz said: “Club Europe is proving incredibly popular with our customers on domestic services.
“In just a month-and-a-half we’ve had nearly 70,000 take to the skies with us and the feedback we’re getting is great.
“Customers are telling us that they love the new consistency throughout their travels with us.
“They are getting the smooth, easy experience they want, particularly for those transferring on to our European and long-haul networks.
“They’re also enjoying the additional benefits, and the improved catering and service that we launched across all our Club Europe services at the same time.”