Silversea has appointed Paul Fallows as its regional sales manager for the southwest of England.

Fallows previously worked at hotel firm The Oberoi Group where he held the role of director of sales since 2012.

Prior to this he worked in the aviation sector as UK corporate sales manager for Hong Kong Airlines.

Connie Georgiou, Silversea’s head of trade sales and partnerships, UK and Ireland said: “With over 20 years’ experience, we are delighted to be welcoming Paul and his wealth of commercial expertise to Silversea.

“This latest appointment further strengthens our regional sales team in what continues to be a very busy time for the company.”

In his new position, Fallows will be responsible for developing and expanding sales initiatives across the region which stretches from the Thames Valley to Cornwall and also includes the southern counties of Wales.

Speaking ahead of his new appointment, Fallows said: “I am thrilled to be joining the Silversea team in such an exciting year.

“Being a large and very diverse patch, the southwest region brings with it some fantastic opportunities. I’m looking forward to getting out on the road and start meeting agents soon.”

Fallows joins Silversea’s wider team of regional sales managers, with Donatella Valzsina in the southeast, Sarah Dooley in the northwest, Julie Nunes in the northeast and Amanda Middler covering Scotland and Ireland.