Hollywood actors Katie Holmes and Cuba Gooding Jr appear in a new Alice in Wonderland-inspired safety video for Air New Zealand.
The video is an adventure featuring locations throughout New Zealand.
Featured areas include the Southern Alps, Otago – including Dunedin and the Moeraki Boulders, the Conway River in Canterbury, Wellington, Mt Taranaki, Waitomo Caves, Rotorua, Cathedral Cove in the Coromandel, Tolaga Bay north of Gisborne, White Island and the Auckland Harbour Bridge.
New Zealand singer and songwriter Gin Wigmore has recorded her own version of the song ‘My Little Corner of the World’ as the backing track for the Fantastical Journey video.
Holmes said: “I was really excited to be a part of this project – the safety video is creative, magical and funny. The scenery is also beautiful and makes me want to get down to New Zealand.”
Cuba Gooding Jr wanted to get involved in the airline’s latest safety video as he does a lot of travelling and loved the fun and different approach.
“They make you laugh, smile and pay a little bit more attention. I’ve also enjoyed working with Katie Holmes and Kiwi artist Gin Wigmore – her voice is enchanting and soothing, exactly what you need for safety video,” he said.
Air New Zealand general manager of global brand and content marketing Jodi Williams said: “With the help of Hollywood stars Katie Holmes and Cuba Gooding Jr our latest safety video takes viewers on a journey taking in New Zealand’s stunning beauty, incredible culture, friendly people and amazing flora and fauna, while also sharing the airline’s key safety messages.”
Special effects are used “to help take people on a magical tour of the country,” she added.
Air New Zealand’s safety videos have collectively generated more than 108 million views online to date along with international media exposure.