Great Rail Journeys has launched a dedicated cruise brand.
Great Cruise Journeys will feature premium and luxury cruises in Europe on the Danube, Douro, Main, Rhine and Rhone rivers.
The ships will travel to destinations such as Austria, France, Germany, Hungary, The Netherlands, Portugal, Slovakia and Switzerland and prices start from £1,195.
Alex Roberts, group marketing and sales director at Great Rail Journeys Ltd, said: “Following the ongoing success of our escorted group rail and cruise programme, offering independent cruise holidays to our existing customers was a natural extension.
“Early sales have been extremely positive and we are excited about the prospects and opportunities for the brand.”
Great Cruise Journeys also has the exclusive charter of the luxury river barge Spirit of Chartwell on the Douro River with fifteen cabins and past guest including Her Majesty, Queen Elizabeth II.
The Great Rail Journeys Ltd group incorporates brands such as Rail Discoveries, Great Rail Journeys and GRJ Independent. It said the new UK tour operation would be fully protected.