The hotel developers behind the Algarve’s Pine Cliffs say the future of the resort is in experiential travel.
Carlos Leal, managing director of United Investments Portugal (UIP) revealed that the resort will be producing its own honey and olive oil in resort when its latest instalment of real estate at the resort is completed, which is expected in 2018.
Construction has already started on the project to build 87 apartments, which will go on sale and can be rented out by owners through the hotel.
Leal said: “The Algarve has a lot more to offer than sun, sea and golf. If you have a family the opportunities are endless. People today are looking for unique experiences, whether that’s making their own honey or anything.
“We are looking at a product that’s offering a more rural component with nature at its heart. It will take some time to get the message into the market
He said Pine Cliffs, which re-opened after a €50million 18-month redevelopment in 2016, will offer families a chance to escape in the countryside, but said that being just 15 minutes from Albufeira also gives them the option for something more lively.
Fam trips are planned for agents next year. Leal said: “It’s one thing seeing the pictures and talking to our staff on the phone, but it’s another thing entirely to come here yourself and experience it with your family.
“If you are a travel agent or tour operator it’s a lot easier to sell that product to someone if you’ve been there yourself.”
Leal told Travel Weekly that Pine Cliffs is committed to the trade despite progress in direct bookings and through online travel agents (OTAs)
“We will never be able to replace travel agents, they are an essential part of our business model,” he said. “Having the balance between traditional travel agents, OTAs and direct bookings is essential.”