UK online travel agent Loveholidays has brought in experts PricewaterhouseCoopers as its founders look for an exit, according to weekend reports.

The Sunday Times reported that a £100 million float or a sale could be on the cards, although the company refused to comment.

The paper quoted “company insiders” as saying the appointment of PwC was related to possible “growth options” for the business.

The report comes after a strong period of growth which saw if turnover £23.3 million in 2016 and make profits of £2.5 million.

Loveholidays was set up in 2012 by founders Alex Francis, who previously worked for Energy Audits Telecoms and Jonny Marsh, formerly of Yahoo.

This year it leaped ahead of rival Travel Republic in terms of the number of passengers it is permitted to carry under its Atol licence and closed in on On The Beach.

In 2014 it brought in former Tui UK boss Dermot Blastland as an adviser after he helped steer On The Beach to a successful stock market float in 2015.

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