Former World Travel and Tourism Council president and chief executive David Scowsill is to head a world-leading augmented reality and virtual reality firm.

He has been named as new chief executive of California-based EON Reality, which works in sectors ranging from education and energy through to aerospace and security and defence.

Scowsill stepped down from leading the WTTC in June and was succeeded by former Mexican tourism secretary Gloria Guevara Manzo.

Scowsill said: “The world is entering a new phase of technological disruption, driven by big data, artificial intelligence, robotics, augmented reality and virtual reality.

“This will have a dramatic impact on all of our lives, with many jobs being automated and others being created.

“EON Reality is at the epicentre of this tsunami, accelerating knowledge transfer to students and professionals alike.”

He added: “I am delighted to be joining the EON family at this critical stage, when the company is scaling rapidly, developing the technology platform and rolling out interactive digital centres around the world.”

Company founder Dan Lejerskar added: “David’s international business experience, vast network with global industry and government leaders, and his numerous executive positions make him a perfect choice for CEO and to lead EON Reality in our next accelerated growth phase.

“His experience in rapidly growing businesses combined with his experience working with industry and government leaders will strengthen EON Reality’s rapid international growth.”

At WTTC, Scowsill doubled membership over the last five years, by attracting globally operating companies in Asia and bringing in a mix of online and technology businesses.

Prior to joining WTTC in November 2010, Scowsill was chief executive of Opodo and held senior roles at Hilton, British Airways and American Airlines.


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