Demand for holidays of under six nights and between eight and 13 nights is increasing as the popularity of traditional durations continues to wane.

Year-on-year there has been a fall of 300,000 passengers taking 14-night holidays for the summer season to the end of June.

Ascent MI’s Leisure Travel Monitor shows the seven-night holiday remains the most popular.

But demand for seven nights is slowing, while the number of passengers taking holidays of less than six nights grew 6% this summer to the end of June, and those taking holidays of eight to 13 nights grew 14% at the expense of 14 nights.

This is an opportunity for dynamic packaging players, said Ascent MI chief executive Sarah Smalley.

She added: “For those focused on value and customers there is an ideal opportunity as consumers once again start to change. The more information in the marketplace about consumer behaviour the better the industry can adapt.”

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