The Travel Franchise, the homeworking division of Not Just Travel, is to start targeting experienced travel agents to join its network for the first time.
The group has 430 agents, only five of whom had any previous travel experience before joining.
Co-owner Paul Harrison now plans to recruit members from other homeworking agencies, as well as high street agents.
He aims to create an organisation of 1,000 franchisees over the next few years.
“We have never recruited an existing homeworker,” he said. “We have never tried.
“But we have agents, new to travel, turning over more than a million pounds a year, and that’s with no previous experience. Just think how well someone with travel experience could do here.”
Harrison said: “We are specifically targeting homeworkers, but we are also looking for high street agents who want to have a go.
“They will have never had to go out and get their business, as they will be used to it coming in through the door, but we can teach them how to go and find it.”
Harrison added: “We have been voted homeworking company of the year for the past two years by Travel 2, so we will be encouraging experienced agents to come and work for the ‘homeworking company of the year’.”
Meanwhile, The Travel Franchise is encouraging members to “fish for clients with a net, rather than a rod” by joining its new Partners in Travel affinity scheme.
Members are encouraged to partner with local organisations, such as schools, churches and charities, to become their ‘trusted travel partner’ and bag new clients.
The Travel Franchise will provide each organisation with its own website, featuring their personal Travel Franchise agent, which will encourage members to “give us a try”. The organisation takes a cut of agents’ commission on every booking.
Harrison said some franchisees had already signed up not only local partners but also nationwide ones such as Sainsbury’s, the Royal British Legion and LV Insurance.