Ocean Village is to launch a new £1 million advertising campaign on 15 September to highlight its 2009 programme.


A 40 second radio and 30 second TV advert will run for five weeks featuring the voice of TV actress Tamzin Outhwaite to focus on the key 35 to 54 year old age range.


The adverts will be shown on ITV1 in the Granada, Central and Meridien TV regions while the radio campaign will run on radio stations in the north, midlands and London. During the advert a telephone number will be provided for consumers so they can text to book a holiday through a range of travel agents including The Co-operative Travel and Harvey World Travel.


The broadcast campaign will be supported by a six week print media campaign win key midmarket and and quality papers.