Celestyal Cruises has appointed Andrew Magowan as vice president commercial, Europe.

Magowan has 25 years’ experience in cruise, including as vice president Europe Middle East and Africa at Seabourn, and had senior sales and marketing roles at lines including NCL, Cunard Line, Swan Hellenic and SeaDream.

Most recently, he had run his marketing, PR and management consultancy firm Andrew Magowan & Associates.

Magowan will be responsible for commercial strategy and the development of Celestyal Cruises’ presence and sales distribution in the European region, with a specific focus on the UK market.

He has previously worked with cruise agents, tour operators and trade distribution partners.  Magowan’s appointment is part of Celestyal’s ongoing strategy to grow its presence in the UK and Europe, strengthening the European sales network of the company.

Kyriakos Anastassiadis, chief executive of Celestyal Cruises, said: “Andrew’s experience and in-depth knowledge of the travel industry will further strengthen the Celestyal brand as a cruise operator that offers immersion in local experiences in both Greece and Cuba. Andrew’s appointment follows growth in the UK and European market and we are delighted to have him on board as part of our expansion and development plans.”