Thomson and First Choice will launch a new television advert tonight to reassure the public after the failure of XL Leisure Group.


The advert, which is set in a retail shop, features representatives of both First Choice and Thomson  highlighting the message that they can offer free and impartial advice to all travellers with the tagline ‘Here to Help’.


TUI Travel UK head of brand strategy Andrew Laurillard said: “Over the last few weeks, we have helped to repatriate over 11,000 people who booked with XL.


“It is vital that consumers hear from industry leaders at times such as these. With this new ad campaign, we are leading by example.


“As the leading company in the industry it is essential that we are there to help, and part of that is reassuring people with practical advice as regards their holiday plans during this period of uncertainty.”


It will air for one week on a variety of terrestrial and satellite channels during top television shows like The Bill, X Factor, My Name Is Earl, Celebair and Wire in the Blood.