ABTA is running a nationwide advertising campaign with the message ‘book with confidence’.
The campaign kicked off on Saturday with adverts in the Daily Telegraph’s travel section. More adverts will appear in tomorrow’s Daily Telegraph and in regional daily newspapers from October 13.
The campaign will communicate the message that customers can feel confident when they book a holiday with an ABTA member.
Chief executive Mark Tanzer said: “The strength of the ABTA brand is widely recognised by consumers as a sign of trust and confidence. We hope that by emphasising this we will send a strong message of support to our members and an equally clear signal to consumers that expertise is at hand to advise them on all their travel needs.”