Gold Medal has become an authorised supplier for TUI Travel retailers First Choice and Thomson for the first time.

Previously the operator only had a ‘loose working relationship’ with First Choice. The new deal gives the operator access to sales through 900 retail outlets, although the retailer is not committed to racking the operator’s brochures.

Gold Medal head of travel industry sales Lee Marshall said: “This is the first time we have worked with the whole TUI group and we are delighted to get this kind of exposure and a new business opportunity in this climate.”

There are particularly strong opportunities for the operator to sell Dubai and Australia product through TUI Travel, although agents will sell their own group’s products first. “We can fufil product gaps to compliment their inhouse sales,” he said.

Marshall said there were no plans to strike a similar deal with Thomas Cook.