Travel 2 has added 28 boutique hotels to its Hot Cities Cool Hotels 2009 programme in a bid to meet agent demand.
Marketing director Alasdair Farrimond said the new properties join 12 traditional chain hotels in the brochure as agents increasingly hunt for smaller, more personal properties on behalf of their customers.
He added: “Agents told us that many clients are requesting properties with character and quirky design-led spaces as opposed to opting for the big hotel chains.
“We listened and have added hotels with something unique to offer which gives agents the opportunity to add value by making recommendations to fit their clients’ needs”.
The operator is also working with British Airways to provide a number of promotional fares while free night offers are also available.