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Panorama acts on early-booking study


PANORAMA has launched its Wintersun and Tunisian programmes earlier than ever before after research showed that customers are putting increasing importance on winter holidays.



The brochures have been launched two months earlier than last year after a study of customers and agents revealed many now regard a break between November and March as of equal importance to that of a summer holiday.



The operator said it was important not to get left behind as more people book early to secure accommodation.



Sales and marketing director Martin Young said:”We need to meet the demands of customers who are concerned about booking early.”



Early-booking offers include savings of £100 per couple along with pre-bookable seats and airport parking.



Golfing holidays have been given greater prominence inthe new Tunisian programme with tuition included inpackages.



Bowling programmes are new at the Hotel Hammamet Garden in Hammamet, while the aparthotel Golf Residence is added in Port El Kantaoui.



Also featured in the new programme are desert safaris with visits to locations used in the filming of the English Patient, Raiders of the Lost Ark and Star Wars.


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