Travel Counsellors is to promote sustainable tourism across its seven operating countries in collaboration with the Travel Foundation.
The sustainable tourism charity will support the business by identifying and embedding sustainable practices across its operations.
Travel Counsellors and its customers will be connected to the charity’s global programme of destination projects, research and advocacy work.
The Travel Foundation will support Travel Counsellors to develop internal training and to introduce more sustainable practices across the business, This will include help in identifying and signposting sustainable products and ancillaries to customers.
Travel Counsellors donations will support the Travel Foundation’s worldwide research and destination projects, which aim to measure and manage the impacts of tourism, and test and demonstrate new ways of thinking.
Travel Counsellors CEO Steve Byrne said: “We are a business that puts people at its heart and that includes how we support our people, customers and our wider communities, both in which we live and in which we send our customers to every day.
“As a fast-growing travel business, it’s our duty to make sure this is done in a responsible way – the partnership with the Travel Foundation will help to ensure our only impact is a positive one.”
He added: “We are really excited about the partnership and the difference we can make, and it’s something we know our global network of Travel Counsellors franchisees and their customers really care about too.
“Sustainable travel is related with a more authentic travel experiences, visiting unspoilt places, which is truly reflective of our focus on providing this type of experiential travel to our customers.”
Travel Foundation CEO Salli Felton said: “Our partners are leaders and visionaries of the industry; those who understand and can help shape the impacts tourism, to make sure our holidays are the best they can be for people and planet.
“Having Travel Counsellors on board is a fantastic endorsement of our work, and takes us a big step closer towards making sustainable tourism mainstream.”