The Icelandic Tourist Board has appealed to the UK trade to pass on the message it is “business as usual” for the troubled country.
Travel agents are being asked to reassure customers existing bookings are unaffected, and encourage people to visit.
The country’s financial crisis collapse has resulted in a fall in the value of the Icelandic krona, making the destination more affordable for visitors.
Director of marketing Sigridur Hlin Siguroardottir said: “We want to get out the message everything is up and running in Iceland. It offers more value for money at the moment but this won’t last long as the krona regains strength, so people should seize the opportunity to visit.”
The tourist board plans to release a gourmet guide website next month to help attract food enthusiasts and marketing activity will be stepped up next year.
Iceland has teamed up with five Nordic countries for its stand at World Travel Market.
* More WTM 2008 coverage at travelweekly.co.uk/wtm2008