Cruiselines plan bigger peak sales campaigns

Cruiselines are planning bigger and better peak season sales campaigns that focus on value to kick-start 2009 sales.

The ‘wave’ period turn-of-year campaigns start from December 1, a month ahead of traditional operators’ promotions.

Complete Cruise Solution, the sales arm for P&O Cruises, Princess Cruises, Cunard and Ocean Village, said its campaign spend was “slightly higher” than last year and will include TV commercials and large-scale advertising.

Carnival UK sales director Giles Hawke said: “The four brands will be very visible and we have got some pretty strong prices for the wave period.  Our objective for 2009 is to focus on the value for money that cruises offer and maintain the early bookings.”

Fred Olsen Cruise Lines has extended its added benefits in its wave campaign to boost bookings in the tough market.The cruiseline traditionally ­offers extra onboard credit, free port transfers or parking on about a third of cruises in its Captains’ ­Collection brochure. This year savings will be ­offered across all 60 cruises.

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