Ben Williams has been promoted by Fred Olsen Cruise Lines to head of marketing.
He steps up from his current role of e-business manager on March 1.
He joined the cruise line in 2012 as e-business executive and previously spent six years as a marketing executive for the Gray Dawes Group.
Williams has been in charge of the cruise company’s website and social media communications and will take responsibility for developing the brand and marketing strategy.
Sales and marketing director Justin Stanton said: “I would like to congratulate Ben on his promotion, which is well deserved.
“He is an extremely motivated and highly capable individual, and his appointment comes at an exciting time for the company, with the launch of our innovative fly-cruise programme, together with our new European river cruise programme, which has captured the imagination of our guests.
“Ensuring we keep the benefits of cruising with Fred Olsen in customers’ minds is key to the success of our business, not only for our own promotional activity but also to support our travel agent partners who sell the majority of our cruises.
“I have no doubt Ben’s drive and talent will help the business’ future development.”
Williams said: “I am very excited by this new challenge and relish the opportunity to further develop our position as a market leader in smaller ship cruising.
“We have a great product which our guests love, strong brand awareness and an excellent team around me – all of which are vital in driving Fred. Olsen forward.”