Tour operators should latch onto national trends, says Hoseasons chief

Tour operators should latch onto national trends and government initiatives to drive their own product.

Hoseasons chief executive Richard Carrick said a perfect example of this is the British government’s pledge to have one million more Brits involved in sports by 2013. He said Hoseasons will adjust its marketing accordingly

Carrick said: “We can present ourselves as the UK’s leading provider of activity holidays.”

The growth of the euro against the pound and a predicted grim start to next year should mean operators consider the value offered by a domestic break, he said.

“The first two or three months next year are going to be extremely tough.

“We’re going to see the job market collapse with tens of thousands and hundreds of thousands going out of work,” he added.

Instead he said selling domestic product could help operators survive the next 18 months to two years which he said will be the toughest period to weather.


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