Travel Trust Association - new logo, 2009The Travel Trust Association has launched a new logo to reflect its remit as a consortium and the financial protection model it offers.

It has given its 400 members a year to introduce the logo in brochures and asked them to include it in websites by the end of January.

TTA managing director, Simon Hargreaves said: “TTA is proud of its record in protecting customers over the years, and that is something that will always be core to our existence.

“But TTA is more than just a protection system, and as an expanding travel consortium we negotiate deals for our members who benefit commercially from everything that we do. Being in the form of a luggage tag our new logo is striking and puts a greater emphasis on our place right at the heart of travel.”

Meanwhile, the TTA, which recently merged with Worldchoice, is in talks with the Triton Travel Group about joining the super-consortium. It will make an announcement by Christmas.